SRAM Purchased TIME Sport Pedal

SRAM Purchases TIME Sport Pedal

SRAM purchased TIME Sport Pedal business. This is good news for TIME pedal owners, like me. I’ve been using ATACs ever since they’ve been on the market. I also recently upgraded my urban bikes to the Cyclo pedal.

No other pedal system works for me. In fact, Mark just switched to TIMEs as well. He’s running the MX6s. Those cost about $80 a pair at a shop near you or Amazon.

SRAM Purchased TIME Sport Pedal business
SRAM Purchased TIME Sport Pedal business. These are the MX6s

Founded in Nevers, France, in 1987, TIME’s clipless pedals system redefined ergo-dynamic compliance for riders. The pedals improved lateral and angular float with a balance between performance and comfort. TIME added mountain bike pedals in 1993, the ATACS.

Time pedals have been ridden to victory by legends, including Julien Absalon, Greg LeMond, Tom Boonen, Anna van der Breggen, and Miguel Indurain.

Commenting on the purchase, SRAM President Ken Lousberg said

TIME is a legendary brand and was the first to focus on ergonomics through the pedal stroke. We will work to preserve TIME’s history and heritage, and continue their legacy of innovation and quality.

SRAM will continue to market the pedals under the TIME brand. Here’s a FAQ on the purchase and transition.

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