After a crappy-ass color for 2016 (rose-quartz) and a terrible year, Pantone says for 2017 Greenery is in.
YEAH FOR GREEN!
It’s been in Bike Hugger’s branding for like 12 years…
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
Right? Like riding your bike on former rail lines or completing that century. A podium in a race of leaderboard succession. But really, though, companies like the ones that make your bikes, work with Pantone to pick proper pairings and anticipate what’s in style.
I have several green bikes and if you get a custom bike made, like this one with HUGE CLEARANCE, they’ll paint it whatever color you want.
I’ll probably refresh the gear on my brown bike next spring and choose a Forest Floor palette.