“NOT everything good has to be an iPod or iPad,” is the QOTD from Charles Morgan who makes retro-inspired 3 wheelers. The bike industry could learn much from this man, like about bespoke bikes that aren’t the same bike with a paint job, even an artsy paint job. I say this after Eurobike and going into Interbike where the media is supposed to be wow’d by some new e-bike that’s the same bike Lee Iacocca sold in the 90s.
When the industry produces e-bikes that aren’t Iaccoca bikes, they’ll finally succeed and we’re just starting to see that now. The industry needs to innovate beyond a comfort bike with a small motor. We’ve covered e-bikes here and have seen concepts that are actually built around a notion of powered riding and not just a flat-bar bike with a motor bolted onto it. The WSJ just reviewed the type of e-bike we don’t want to see anymore and didn’t like it anymore than we would.
Commuters will find it cumbersome and off-road riders will decide the clumsy weight is not compensated for by the occasional uphill boost.
New bikes from M55 and Blacktrail push traditional e-bike, boring, heavy boundaries into fashion, performance, and towards the high end. Imagine an Aero Road Bike with a motor or well-designed, modern-looking e-bike in a bike share for a downtown hotel. That’s what we need to see to really move the needle on this segment in the States, where bikes are still seen as expensive toys.
M55 Terminus drivetrain