TIME Alpe d’Huez Launches, Their First New Bike in 4 Years

While in Park City last month to cover Sundance and fat bike in the snow, I also got a preview of the TIME Alpe d’Huez. As I noticed at the time, it’s lovely and what you’d expect from a legendary brand like TIME.

TIME Alpe d'Huez
Time Visit in Park City to see their first new bike in 4 years.

It’s the first all-new bike from them in 4 years and meant to evoke the days when Michael Rogers, Tom Boonen all rode TIME. If you’re wondering, yep, a follow-on model will have disc brakes. For now, they’re focused on road racing.

TIME Alpe d'Huez
Rim brake only for now with discs to follow.

TIME’s US operations were preparing the bike for a show and media tour this week, there was also snow on the roads, so I didn’t ride the Alpe d’Huez.

I did admire, again, how lovely it is.

TIME is the only bike brand allowed to officially use the Alpe d’Huez names, but also the only brand with a particular link to the village, as emblematic as their bikes.

TIME Alpe d'Huez
The ride is tuned with a harmonic dampener in the fork.

The TIME Alpe d’Huez is the lightest bike TIME has ever made, almost 9% lighter than their previous light bike and the frameset weighs 840 grams. They achieved the weight drop a with a resin-transfer molding technique (RTM), using their own carbon, and layup. They tuned the ride with a harmonic dampener.

Watch the technical edit below for the details on how they make the frame.

All fascinating stuff for the roadie into ultimate performance and price. The complete, limited-edition bike costs $16,200. The more comfortable club version is called the 21 and will be offered in a range costing from $3500 on up. A 01 frameset cost $5150.

Bikes at the highest end, deliver a “wow” ride and while the demands of where I ride now require a bike with a different aesthetic, I understand where TIME is coming from with the Alpe d’Huez and the staff I met was certainly excited about it.

TIME offers a configurator for the bike as well and reminded me their frames are made by hand in the French Alps.

TIME Alpe d'Huez
It’ll fit a 25 thank you very much.

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