SRAM RED AXS Groupset launched last week. It promises many refinements, lighter weight, smoother shifting, and better ergonomics. It has been meticulously crafted to deliver…
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SRAM FORCE AXS Launches
SRAM FORCE AXS launches. Upgraded for the WorldTour Pros. Redesigned shifter paddles, a sleeker hood shape, and the consistent feel of hydraulic stopping power, an…
Shimano’s Epic Fail with Hammerhead
Shimano’s epic fail with Hammerhead will come back to haunt them. In an effort to gain an advantage in their running battle against SRAM, Shimano…
SRAM GX Eagle AXS
SRAM GX Eagle AXS is now available. As a convert to electronic drivetrains for gravel, it’s great news for those looking to upgrade. As well…
10-Tooth Cogs with eTap AXS Eagle
While the Stay Home order has delayed my upgrade story, I can still share some details of 10-tooth cogs with the eTap AXS Eagle combo I’m…
SRAM AXS Web
The SRAM AXS Web ride analysis tool is live. And, that’s good news. I just recently upgraded my gravel bike to Force 1 AXS Eagle.…
SRAM Force eTap AXS Pt2: $1000 cheaper and 300gr heavier than Red
Why tease the readers by holding back the bottom line? Hot on the heels of the flagship SRAM Red eTap AXS debut in February…
SRAM Force eTap AXS : Part 1 (all the acronyms in the world)
Not quite two months ago, SRAM debuted their flagship Red eTap AXS. It’s the definitive expression of the wireless electronic shifting system. This week SRAM…
SRAM DUB
Today SRAM introduced DUB a bottom bracket/crank product line that promises better durability and compatibility with virtually all major manufacturer’s MTB frames. As SRAM tends…
The Case of the Cursed Spider: SRAM Force Hidden-Bolt Spider Conversion
Branding and style. It’s how manufacturers enhance awareness in consumers…creates a perception of continuity, ties the products together. Apple is an absolute master at this.…