SRAM FORCE AXS launches. Upgraded for the WorldTour Pros. Redesigned shifter paddles, a sleeker hood shape, and the consistent feel of hydraulic stopping power, an…

SRAM FORCE AXS launches. Upgraded for the WorldTour Pros. Redesigned shifter paddles, a sleeker hood shape, and the consistent feel of hydraulic stopping power, an…
Shimano’s epic fail with Hammerhead will come back to haunt them. In an effort to gain an advantage in their running battle against SRAM, Shimano…
SRAM GX Eagle AXS is now available. As a convert to electronic drivetrains for gravel, it’s great news for those looking to upgrade. As well…
While the Stay Home order has delayed my upgrade story, I can still share some details of 10-tooth cogs with the eTap AXS Eagle combo I’m…
The SRAM AXS Web ride analysis tool is live. And, that’s good news. I just recently upgraded my gravel bike to Force 1 AXS Eagle.…
Why tease the readers by holding back the bottom line? Hot on the heels of the flagship SRAM Red eTap AXS debut in February…
Not quite two months ago, SRAM debuted their flagship Red eTap AXS. It’s the definitive expression of the wireless electronic shifting system. This week SRAM…
Today SRAM introduced DUB a bottom bracket/crank product line that promises better durability and compatibility with virtually all major manufacturer’s MTB frames. As SRAM tends…
Branding and style. It’s how manufacturers enhance awareness in consumers…creates a perception of continuity, ties the products together. Apple is an absolute master at this.…
With all the hype over the past three or four years, you would expect that disc brakes would have completely taken over the road bike…