Specialized Globe Cargo Bikes is announced this morning. The new business unit is focused on delivering affordable, high quality, utility e-bikes specifically built to eliminate the need for short car trips.
The initial launch is a this teaser and then the product will roll out much like the Fjallraven collabo.
Below is the press release.
Specialized Globe Cargo Bikes Press Release
Today, Specialized is announcing the creation of a new business unit called Globe. Most everyday car trips are short, joyless, and bad for your wallet and the planet. Globe is an extension of the Specialized brand that will focus on bringing more fun to local living while reducing the number of car, truck, and SUV trips needed for everyday transportation.
Specialized’s purpose is to harness the power of the bicycle to pedal the planet forward. Globe will help us deliver on that promise in a new and more accessible way.
We’ll do this through a commitment to lifetime value and affordability with the products that we create, the way that we reach and communicate with new riders, and through our continued partnership with independent local bike shops who don’t currently benefit from the growth of direct-to-consumer exclusive brands. Globe will harness the power of the Specialized ecosystem to provide everyday riders with the widest nationwide network of sales and service opportunities.
Globe will serve riders with a growing number of everyday high performance EVs and the accessories that go with them. Globe bikes are built to move you, your family, and your things. Our plan is to start taking orders in late 2022 and deliver our first bikes to riders in early 2023. Globe will be available exclusively to USA riders at launch.
And, the FAQ.
Specialized Globe Cargo Bikes FAQ
Is Globe a part of Specialized?
Yes, Globe is a business unit within Specialized operating in close partnership with all other parts of the brand.
How much will Globe bikes cost? How many models will there be?
All Globe products are designed to deliver maximum lifetime value to riders while keeping prices as competitive as possible. Final pricing and product details have not been announced.
Will Globe replace Specialized Turbo ebikes?
No. Globe will leverage all of the knowledge and capability that Specialized has built in developing some of the world’s best bikes and equipment over the last 50 years, including how to build great electric bikes. Globe products are designed to provide maximum fun and utility to riders and will in no way replace or interrupt Specialized’s Turbo ebike lineup.
Are you sharing more product details at this time? Is the image in the teaser of a bike that you’ll actually produce?
We are not sharing more product details at this time. The image shown is of a bike that we plan to produce this year.
When will Globe products be available?
Globe products will be available for order in the second half of 2022.
Where and when will Globe be available?
We’re launching Globe in USA markets. We plan to expand our reach to more global markets as soon as possible.
I attended a press briefing with the Globe team and they are very enthusiastic about getting into this space. What’s significant about the teaser launch today is Specialized is committed to cargo bikes and cyclists will have another choice in premium product.
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