Sierra Nevada: Death Ride

The founder and owner of Sierra Nevada Brewing Co, Ken Grossman (63) recently recently completed California’s infamous bike tour, the Death Ride, with his coworkers.

He had a film crew with him and uploaded it today. The takeaway?

There’s a point in time when it comes down to personal grit.

Also, I know Sierra Nevada supports cycling and has done so as long as I’ve been involved, so it’s great to see the owner out riding.

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