Unexpected and wowing the assembled media at CES, Nikon’s new action cam promises to change up the market for creatives with an immersive 360° view. During the press event, Corey Rich shared a movie created with the camera and his thoughts on rethinking a shoot to being with the camera instead of in front of it. I talked with GoPro people about Nikon’s tech while at CES too. They didn’t say what they had to answer Nikon, but their multi-camera rig right isn’t it. Corey’s work is an indicator of what’s to come and how 360° 4K UHD will change the edits we’re used to seeing from mountain biking and road.