Hello, my name is Alberto.  I like your wheels.

It’s late Friday, and you get a phone call from some guy named Alberto. He wants 2 of your new specialty, for to be delivered. To Spain. What do you do?

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First you look at the name of your employer’s business. If the building says Domino’s and there’s a beat-up Dodge outside that smells of stale pizza, it’s a prank call. Hang up.

However, if the name of the business is Hed Cycling and there’s a bus outside that Lance Armstrong paid to have painted in Livestrong colors, the guy on the phone is the only active racer to have won all three Grand Tours. Send him what he wants, wherever he wants it.

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Hell, I’d send him a pepperoni pizza if he asked, but if he’s calling Hed it’s probably because he wants some Hed 3D wheels.

Well, get those wheels stickered and packed up! Those wheels aren’t gonna ship themselves across the Atlantic, now are they?

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