H2O Audio Joins World Tour. The partnership kicks off from Paris-Roubaix, delivering music innovation to the peloton. H20 Audio sent me their TRI 2 Pro ($199 on Amazon) and RIPT ULTRA LITE ($99 on Amazon). Both are high quality products and sound great. They TRI 2 Pro is also an MP3 player.
H2O Audio, a leader in high-performance sports headphones, has signed a multi-year partnership with Belgium-based Alpecin–Deceuninck and Fenix–Deceuninck, two of the world’s top professional UCI cycling teams. Kicking off from the 2025 Paris-Roubaix, H2O Audio will be the Official Audio Partner across the men’s and women’s road, cyclocross, gravel, and Zwift racing and mountain biking disciplines.
As the exclusive Audio Partner, H2O Audio will equip all the riders with the brand’s high-performance headphones for pre-race warmup, training, travel, recovery, and beyond.
The collaboration underscores the brand’s mission to deliver uninterrupted, high-quality sound in the most intense conditions—both on and off the bike.
H2O Audio Joins World Tour Designed by Athletes
“Designed by athletes for athletes, our mission has always been to ‘Go Beyond’ – to empower athletes by delivering the power of music into any environment—from below water to above and beyond,” said Kristian Rauhala, founder and CEO of H2O Audio. “Collaborating with world-class teams Alpecin-Deceuninck and Fenix-Deceuninck gives us real-time feedback that helps drive innovation and fuel the next generation of performance audio.”
The teams will be using the full range of H2O Audio headphones throughout the season, including the brand’s flagship TRI 2 Pro with PLAYLIST+ —waterproof bone conduction, open-ear headset engineered for safety and spatial awareness on the bike. In addition, the team will use the new RIPT ULTRA– 100% sweatproof noise-canceling headphones to allow full focus and isolation during pre-race warmup, traveling, and beyond.
Cycling star Mathieu van der Poel, Kaden Groves, Puck Pieterse, and Christina Schweinberger are among the riders expected to incorporate H2O Audio products into their routines. This includes time trials, turbo sessions, and moments where focus is key.
“We are excited to welcome H2O Audio to the Alpecin–Deceuninck and Fenix–Deceuninck teams,” said Philip Roodhooft, team manager. “Their technology gives our riders another tool to focus, prepare, and perform at the highest level.”
Colloboration
As part of the agreement, H2O Audio will collaborate with athletes and staff. They’ll do this to gather product feedback that informs future innovation. The brand will also gain visibility on team vehicles and websites. This includes marketing rights to team imagery and athlete likeness.
Ongoing activations will include behind-the-scenes content, seasonal promotions, curated team playlists, and fan engagement through giveaways and contests.
“This collaboration with Alpecin-Deceuninck and Fenix-Deceuninck isn’t just about visibility. It’s about innovation, athlete empowerment, and helping riders—and fans—find their rhythm and Go Beyond.”
Triathletes, swimmers, and surfers already trust H2O Audio’s bone conduction technologies. With this partnership, the brand arrives in the peloton—delivering music where few audio products can go.
To learn more, visit h2oaudio.com and follow @h2o_audio across social platforms.
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