Force Roubaix for 14

Force Roubaix

Force Roubaix

Holiday expectations are so stressful, hope you get out for a ride yesterday. We did and I spent some time on a new demo bike, the Force Roubaix. More about that and SRAM’s value group when we get back from vacation. That thing happened this year when you trying to wind down your work and business and it keeps coming at you. A week as a featured product on Amazon including today, was our Christmas bonus, including today, and also is keeping us busy until the doors close on the plane…

Next up, when we arrive in Maui, we’ll tell you what’s in this big bike box.

Thule Round Trip Transition

The Transition traveling with us

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