Good article in the PI on Business and Cycling. The jist? Professionals and execs are moving off the links and on to bikes for doing business. The upshot for suits is that you get a workout in, your competitive urges out, and cut a deal while on your ride. Of course you’ll need a sweet ride, a trainer, and some kit (that’d be a suit in a SuperSuit for those playing along). Some of these folks shell out $8k for a bike so I’m not too worried on that front.
In the great idea category, one local law firm is even handing out Ridley’s for folks who promise to commute for 3 months. This really takes it up a notch in my estimation – the bike becomes about doing a civil good (getting another car out of our daily jams), not just about improving the bottom line of the business. Good for them! And as always, check out the Sound Off section for a surprise. Almost no feedback, almost all positive. It’s still early though.