Bikes on Etsy

Mentioned on Twitter that bikes were on Etsy and that generated lots of discussion. Bringing the topic to the blog for more than 140 characters and your comments.


Note I’m not criticizing Bowery Lane Bicycles for marketing on Etsy. I’ve written enough about how an industry with flat sales for 15 years and counting could use some Rework, but the economics don’t seem right.

Would you buy from a DIY marketplace that’s “soap and scarves?” and $600 for a handbuilt-in-the-States bike, really?

How’s that work? What’s the secret sauce? Catalog sales and mail order squeezed margins a decade ago, when Performance et. al turned on their dotcoms. What’s Bowery running at? I hope high and good.

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