Bike Hugger

Go Josie Short Film Premier

by Byron Published April 6, 2021April 6, 2021

The Go Josie Short Film is the beginning of evolving the bicycle industry to include all bodies. Josie intends to share her story to open…

Mystic Felines Collection

by Byron Published April 2, 2021April 5, 2021

The Mystic Felines Collection by Machines for Freedom and Dioscvri is a collaborative garment and gear collection featuring a hand-carved block design. The Mystic Felines…

Litespeed Pinhoti III Trail Bike Debuts

by Byron Published March 31, 2021March 31, 2021

This morning, the Litespeed Pinhoti III Trail Bike debuts. Undeniably, the Ti whip is the company’s centerpiece hardtail. What interests me is how the bike focuses…

SRAM GX Eagle AXS

by Byron Published March 30, 2021March 30, 2021

SRAM GX Eagle AXS is now available. As a convert to electronic drivetrains for gravel, it’s great news for those looking to upgrade. As well…

New Specialized Turbo Levo Bicycle

by Byron Published March 24, 2021March 24, 2021

Today is the premiere of ALIX. A movie about the Specialized Turbo Levo bicycle. The mini-movie was created by Sabertooth films for Specialized. It answers…

Gore Wear AllRoad Collection

by Byron Published March 20, 2021March 20, 2021

Gore Wear AllRoad Collection is now available. The collection is for cyclists who want to wear performance gear on and off the bike. And, not…

Pirelli Launches P Zero

by Byron Published March 15, 2021March 15, 2021

Pirelli launches P Zero today. That’s a new family of clincher tires. P Zero Race is for pure performance. P Zero Road is for those…

A Size-Inclusive Cycling Community

by Byron Published March 11, 2021March 11, 2021

Watch Fat Bikers: a Size-Inclusive Cycling Community tonight at 5:30 PM. Marley Blonskey & Kailey Kornhauser will talk about ways to make cycling more inclusive.…

Chung Ha’s Bicycle from Querencia

by Byron Published February 24, 2021

Chung Ha’s Bicycle is an R&B pop-trap song that expresses the excitement and thrill of pedaling ahead and moving forward. The track is from Chung Ha’s…

Adidas Sport Eyewear Launches New Line

by Byron Published February 23, 2021February 23, 2021

Adidas Sport Eyewear launches a new performance line. Highlights include the SP001, SP0003, and SP00020. The eyewear includes their Kolor Up lens technology. It visually…