The Mobile Socials are an intersection of bikes, technology, and culture. We ride, talk bikes, and party. The 11th edition in Vegas started in a dust storm, like we were on the playa, and tailwinds pushed us along the Strip to downtown.
And, straight up the best marketing I saw during interbike and the ride was Green Guru bringing a Space Cadet, Marketing Intern to run things.
Autumn Kelly took the boom bike to the next level during the Mobile Social that started in a dust storm, like we were on the playa.
Also published on Medium.