On Insta: Raised Lettering

With so many good, great bikes on the market in the $3K price range, the differentiations are the fitments—details like cable routing, fender mounts, and how the design team approached branding. Raised lettering is like a monogrammed dress shirt. The name is there for you to notice, but bike isn’t shouting at you about it. #raisedlettering #sigmaphoto #sonyalpha

A photo posted by Byron (@bikehugger) on Oct 2, 2016 at 9:50am PDT

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