While I was in Park City earlier this summer riding mountain bikes, I overheard a great story about how Backcountry bridged the gap to the dotcoms and the outdoor industry. That included pretending they were a brick and mortar until factory reps made visits to their house and discovered they weren’t. The sales were so strong, those companies had no choice but to continue restocking them and the rest is history.
In July, Backcountry uploaded a popular video about their namesake and above is how they made it.
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