SXSW 15: Standing In Line

“Who you standing in line for?”

“Nice bike,” she replied.

The complaints you may hear about SXSW are mostly valid: Too corporate and too crowded, but if you seek out venues like the Sweden showcase, there you’ll find music like this…

I hope that’s who, or what, she was in line for. After hosting the Swedes and riding with them to the world premier of Bikes v. Cars, I know they’re in Austin for the art and culture. They brought their bikes, meatballs, and music.

anotehr moment

Another Mobile Social Moment

Sure SXSW is a hectic, crowded, oversold and a hyped cultural happening where Miley makes a surprise appearance; there’s a secret P-Diddy party with Lil’ Wayne, and long lines to get wristbands for parties. But Tim Johnson hosted a CX meetup, with a dozen more bike-related panels, and events like ours too.

Tim Jackson Meetup

A CX Meetup

As I wrote in the Medium Bicycles Collection before arriving in Austin, SXSW is what you make it, and we continue to make it about the bike.

Here we are riding through the thick of it, as we’ll do next year.

And what bike was I riding? This Verge.

verge