SUB: Scandic Utilitarian Brutalism

Finnish designer and bike builder Olli Erkkilä is creating some batsh*t rides…


I love how Olli is mashing up American Testosterone with Scandinavian Utilitarian Minimalism, along with an (un?)healthy dose of Eastern-European Brutalism…


Scandinavia is far more industrial, gritty, and rusty than I’d imagined…

ZV-1 Pre-Order

Bikes in Sodermalm

I had pictured idealized lands of ultra-modern buildings, moving walkways, and sleek, quiet cars. But when I visited Stockholm and Helsinki a couple years ago, I found those cities reminded me uncannily of Seattle–replete with grungy, tattooed, middle-class hipsters–though tragically lacking good coffee.

We're riding townies, adventure, and mountain bikes. Find recommendations on our store page. As Amazon Associates we earn from qualifying purchases.