Sony Launches a6300 with G Master Lenses

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Sony just took their best-selling mirrorless, the a6000 to the next level, created a new lens type for it and the A7 series, and the media is like, “Yes!”

The lens story from the launch is good for current sensors and those to come because the lens resolves to the power of sensor. Until now, most lenses are from the film era, so you got a higher resolution but no more detail. Using advanced glass molding techniques, the G Master lenses, are designed for the resolution of high megapixel sensors, like the ones in the Alpha Series camera; including the new e6300. In our first sample images, we saw remarkable detail, and luxurious bokeh. Like….

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The camera merges high-end video with stills and breaks the the notion that sensitivity and image quality are mutually exclusive. The a6300 has the world’s fastest autofocus with a long bullet list of groundbreaking features like a 6k signal to a 4K file in super 35mm format. Wut? Yes, almost unreal.

Watch for analyses on Digital Photo Pro, sample photos taken with the lenses and an a6300 review when they ship on Sony Mirrorless Pro. Wrapping up our live event coverage and stepping out of the studio back onto the mean streets of New York, spotted this reminder of how to lock a bike in NYC. Before that, en route to the event, Luciad Lite.

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The event was fun, with spirits high, and the mood loose. As the media warmly accepted the new product, Sony staffers got in on the action in the studio scenes too.

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In this photo Mike Fasulo, President and COO, Sony Electronics Inc. dramatically reenacts the bear-mauling scene from Revenant.

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Sony cameras fit my ongoing quest to travel lighter and shoot smarter. With new lenses and camera, the photos taken on the road while riding are gonna get even better.