Sage Titanium, CX
Today the Sage/Lucky Envelope Brewing cyclocross team was announced for the 2015/16 season. As you can see on the back of the jersey, Bike Hugger is involved as a media partner. The Sage/Lucky team will focus on strong race results in the Pacific Northwest, Single Speed Worlds, and Nationals, but more importantly connecting with, and contributing to the cycling community. “Sage is extremely proud and excited to partner with Lucky Envelope Brewing,” said Sage Cycles owner David Rosen. “Sage has been a feature on the Portland cross scene for the past couple of seasons, and by partnering with Lucky Envelope Brewing we are able to expand our racing schedule throughout the Northwest. Lucky Envelope Brewing is a true supporter of cycling and an ideal partner.”
“After meeting with Sage and hearing about the vision for their quality-crafted cycles, we saw many similarities with our business goals here at Lucky Envelope Brewing,” said Raymond Kwan of Lucky Envelope Brewing. “Our decision was largely driven by Sage’s desire to build a relationship between their brand and the CX community, both on and off the course.
Pint of Lucky Envelope Beer
That meeting took place at Lucky Envelope’s brewery in the Ballard neighborhood of Seattle, WA. As Raymond told me, “Cyclists are a major part of our customer base and of interest to our staff, so this sponsorship extends the Lucky Envelope family beyond the tasting room and into the growing cycling community in the Pacific Northwest.
The tasting room
Sage and Lucky are excited about the new team and so am I with the rest of the story to follow. It’ll start at CrossVegas later this month with events at Lucky’s tasting room to follow; and, of course, at the races too.