Plan B: Save the World with Bicycles

SXSW posted on the bike-related activities at the Interactive Festival this year, including our Mobile Social and Friday’s Featured Speaker: Alex Bogusky. Alex is an ad guy (Crispin Porter + Bogusky) who’s partned with Humana and Trek bicycles on B-Cycle.


B-Cycle is an audacious plan to re-center the world to bikes and is about freedom, independence, forward momentum, and prosperity. A business plan from bike heaven.

I’ll miss that talk because I’m on the Make Yourself Interesting Panel at the same time, but we’ll have Galen et al. there.

My daily shooter is Sony a9 with a vertical grip and various Sigma lenses attached like the 14mm 1.4 Art. Find more recommendations on our store page. As an Amazon Associate I earn from qualifying purchases.