Plan B: Save the World with Bicycles

SXSW posted on the bike-related activities at the Interactive Festival this year, including our Mobile Social and Friday’s Featured Speaker: Alex Bogusky. Alex is an ad guy (Crispin Porter + Bogusky) who’s partned with Humana and Trek bicycles on B-Cycle.


B-Cycle is an audacious plan to re-center the world to bikes and is about freedom, independence, forward momentum, and prosperity. A business plan from bike heaven.

I’ll miss that talk because I’m on the Make Yourself Interesting Panel at the same time, but we’ll have Galen et al. there.