Official Trainer of Tour?

Just saw an ad for this on the Tour coverage today, from a company called ProForm. trainer of the tour

Anyone ever heard of this?

At $1300 it’s very expensive, but I’m always caught by bells and whistles, so a bike with incline and decline plus the ability to ride courses thanks to Google Maps, neato.

However, “As Seen on TV” on any products sold by a company says to me “a cheap piece of plastic.” As the “official trainer” of the Tour you’d think that they could find at least one tour rider to give a testimony.