N1NO 18th World Cup win

An adorable thing about the Aussies, is all their crazy sayings—now imagine one of those outback colloquialisms being said with a thick Swiss accent. That’s why I laughed so hard this morning when I read, “We are not here to fuck spiders.” In American parlance, that means, “Not here to fuck around, or “Here to get shit done.” And that’s exactly what Nino Schurter did in Cairns last weekend with his 18th World Cup Win. See the replay on Redbull and a quote from the best bike-biz PR I’ve read this year, maybe ever.

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It’s quite a ways to travel for a 90 minute mountain bike race. With the change in time zones and climate, plus shipping all the equipment, this is a logistically difficult and expensive journey. This is why you better get something out of it. And this is exactly what SCOTT-Odlo MTB Racing did. Or how the Aussies would say: we are not here to fuck spiders!

That deserves a hashtag: #notfuckingspiders

The winning bike powered by the World Champion and the brand new 12 speed SRAM Eagle drivetrain.