Byron got some pre-Interbike photos of this bike at his local bike shop. I figured it to be a show bike, but apparently it’s the real deal (Frameset $725 according to the signage). I spoke with the guy who got it made. He sort of dreamt up the idea, mocked it up, and approached the marketing guys from Rainier Brewing. After some initial “gotta ask the boss” responses he got nod to go ahead. The finish quality is great and the paint is simple and pure – just like the beer (debatable).
For those of us who grew up in the area – here’s one of Rainier’s early classic commercials from our childhood.