Interbike: People You Need to Know

The Element.ly assignment during Interbike was to find and shoot the “The People You Need To Know In The Bike Industry” for a portrait gallery with a few Qs and As. The people are players, industry insiders, and colleagues we’ve known for years. This is who we’re drinking beer and swapping stories with, and catching up from the last time we rode together. After dragging these people off the show floor to a nearby (and very nice) set of palm trees, they were asked the same few questions.

Starting with Zellmann

Zellman B/W

Zellmann from SRAM

And…

The assignment also marks my first set of portraits. I’m normally shooting street scenes, bikes, and gear. Credit to Jim for the photo editing and Jakob the wordsmithing and thanks to those that participated.

Element.ly launched just a few months ago and are about being outside and telling stories. My previous contribution was a time warp on a bike path.