Huggacast Shorts: Ford eBikes

Today at the Mobile World Congress in Barcelona, Ford announced an update to their Smart Mobility programs that includes ebikes for personal and business use. These are last mile solutions to address congestion and the eventuality of cities filling up with too many cars. The idea is that you get close to the city and then ride in and continue your journey multi modally by van, bus, or train. The cargo service addresses the same congestion problem with a van and a delivery bike. Both personal and business use are enabled by an app. The bikes are built by Dahon and both are interesting concepts. As I’ve said about this segment of the market, if the bike industry can’t figure out how to sell ebikes in the US, then car companies will and combine them with fleet management or share systems.

ebike

  • The MoDe:Me e-bike – built with the help of bicycle manufacturer Dahon – is intended for urban commuters to keep moving in congested city traffic. It folds and stows easily, allowing commuters to park on the city outskirts, take the e-bike onto public transport and travel to the centre, then ride the e-bike to their destination

  • The MoDe:Pro e-bike – built by a Ford team – is intended for urban commercial use such as by couriers, electricians, and goods and delivery services. It is designed to stow safely into commercial vehicles such as Transit Connect, which can act as carrier and support vehicle, and be combined with more than one e-bike

The prototype app for both bikes is called MoDe:Link and compatible with the iPhone 6, as shown in the video.