How Not to Make Your Point About Safety

My cousin-in-law-in-law and friend Jessica pointed out to me the rather poor job that the New York Magazine art department did in illustrating its article on bicycle safety. The very first tip reads

First, the obvious Helmet? Yes, always. Lose the iPod and the Bluetooth. Wear bright clothing. Signal your turns. Ding your bell.

And mere millimeters away runs this photo.

Fail.

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