Electra has an iPhone App. It’s available now and is like a mini-catalog brochure, with a dealer locator, and a community function: upload photos. The app is nicely executed and for Electra’s fans.
We’d like to see it do more. Something to make it stickier. It’s worth just a few minutes of bike entertainment with slick photos and video; however, it’s good to see a bike company get engaged in the iPod Touch/iPhone app community.