Design the Ordinary, Like this Fixie

I presented Design the Ordinary, Like this Fixie with @ktamura @mixevent today.

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A fixie is used as a prop in the talk because it represents a simple, ordinary bike that serves a specific function. Fixies were made from parts bin by cyclists and I asked what if websites were like that? What if we made them as simple as possible to just deliver content like a messenger with packages.

Specialized provided us Globe Rolls for the talk. I’m riding one of them around Vegas later today.

My daily shooter is Sony a9 with a vertical grip and various Sigma lenses attached like the 14mm 1.4 Art. Find more recommendations on our store page.