Black “Bike” Friday


And the sale is on! Admittedly, we’re running a bit slow today, hungover from all that turkey eating.

With the traditional Turkey Day rides, an alternative Cargonista Buy Nothing Day ride, and lots of shopping, we’re running a Black Bike Friday sale. We’ll have special bro deals on select Hugga Comfort goods and start selling our new Hugga Wool T.


For retailers, Black Friday is the big sale day of the year that’s supposed to put them into the black. We’re mixing it up with a bike focus. We’ll also update our Astore with select gifts that cyclists are jonesing for, reader recommendations, and a Bike Widow guide written by Zannestar.

After your ride, a stop at your local bike shop, and football, please consider visting the hugga for some hot deal action.

But wait there’s more

A gift with purchase from Ibex!

Buy a hugga T, post your photo on flickr, and I will send you a merino beanie. Contact me: Ibexwool on Twitter.

See this comment for the details.

And we’ll have a coupon code from our friends at Xtracycle.

My daily shooter is Sony a9 with a vertical grip and various Sigma lenses attached like the 14mm 1.4 Art. Find more recommendations on our store page.