Bike Hugger Mobile Social presented by New Belgium Brewing and Tern Bicycles

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Photo: betterlyphotography of a custom, Xtracycle keg bike

For the first few years, the Mobile Social was word-of-mouthed only and with zero advertising or marketing – it was like the smoke monster, just sort of happened. Then went away again. Back in 2008 when I was consulting with companies about social and creating interesting content, I wrote…

Announcing the Mobile Social Interbike (and the other ones we do), we get asked, “so what is a mobile social? I don’t get it.: Well neither do we, we’re just making shit up all the time and hoping to get paid!

OK, joking, joking – the Mobile Socials are an intersection of bikes, technology, and culture. We ride, talk bikes, blog, party, and give away product. The event offers no douchebaggery or lameness, but is for like-minded cycling fans of all types to get together and talk about bikes.

Technically, it’s a social media marketing event targeting an enthusiastic niche audience with lifestyle branding, but it’s just not our style to talk big with those sorts of mumbo jumbo words. As Brian Oberkirch describe them, “it’s a coffee klatch on bikes, an excuse to get together” with your buddies and geek out.

And next week we’ll get together again with our bike buddies in Vegas and ride the Strip. For the Bike Hugger Mobile Social presented by New Belgium Brewing and Tern Bicycles, we’ve got more partners involved, activities, and destinations than ever. So we made an itinerary and will have flyers at the show…

Itin

  • 6:15pm – Registration at the South Convention Center Parking Lot, nearby entrance to Daylight pool club.
  • 6:45-7:00pm – Depart
  • 7:45-8:00pm – Arrive at The Park on Fremont
  • 7:45pm-10pm – NBB Beer Specials and some goodies (Screenprinting) at The Park and Atomic Liquors (Knog Photo Booth and NBB Hat Press). Watch the Crit.
  • 10pm – Tern bikes get packed/loaded out

RSVP on Facebook – to get drink tokens…

Partners

Special thanks to New Belgium Brewing and Tern Bicycles. Knog, Pure Fix Cycles, Revolights, Green Guru, and you! Also Rapha for the fashion.