Being Visible

Laek House makes casual clothing inspired by cycling’s rich history and the realities of urban riding; like getting doored, brushed by a pink-haired-lady on her way to Bingo, and f’ing SUVs. Visibility drove Laek to develop ELVS, a retro-reflective ink that appears grey in ambient light but blasts bright white in focused light. Nice, but wearing a super-reflecto hat doesn’t show too much under a helmet, so Laek also offers a limited edition black ELVS Deep-V.

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That’s Kevin “Squid” Bolger testing the wheels. And while those ain’t as splashy as these DIY sparkly wheels from SpokePOV, drivers are def going to see you at night.

My daily shooter is Sony a9 with a vertical grip and various Sigma lenses attached like the 14mm 1.4 Art. Find more recommendations on our store page.