8th Annual Mobile Social SXSW

MoSo at the Capital

A ride around the Capital

If you count the two “unofficial” years, Bike Hugger has been riding in Austin during SXSW for a decade. A month from now we’re back in Texas and ten years of Mobile Socials have seen enormous, the-roof-is-on-fire crowds – a hundred or so when it rains – and always a colorful peloton that rolls through town like a movable feast. People have met on the rides and gotten married, children conceived, businesses pitched, and we mostly had lots of fun (where you there for the marching band send-off?).

We’re so in the moment during these, we don’t stop often enough to take photos and decided this year that’s what we’ll do. Photographers Dan Rubin, Jeremy Dunn, and our own David Schloss are going to pull focus on the ride to mobile photography. We’ll start from Create tent, ride a scenic route the river, and stop along the way to get the shots. Back at Create, we’ll talk about the photos, techniques the pros use, and share a beer or two.

It’s like a photo walk, but with bikes — because every good ride deserves to be shared.

Ride Details

The Mobile Social SXSW with Nokia and Tern starts at 12:30 CST, Sunday March 9th, from the Create tent at the Long Center. We’ll ride for about an hour, taking photos, then back for a reception with Rapha. The event is free and open to the public.The pace is social and all cyclists are welcome, any bike will work, with no hills, just fun.

Free Bikes

Our Partners Nokia US and Tern are bringing a fleet of bikes and Lumias to town for the Mobile Social. Combine the MoSo fleet with the SXCycles free bike share and it’s like, “Yo dawg, we heard you like free bikes!”

You can rent a Tern from SXCycles or get a free bike from us by signing up on our Get a Free Tern and Lumia During SXSW 14 page.


Before the ride, on Saturday, I’m hosting a series of talks about bike tech with Dan and Myriam Joire from Pebble. Check the Create post and we’ll see you soon in Austin.

Photo: KK+

We're riding townies, adventure, and mountain bikes. Find recommendations on our store page. As Amazon Associates we earn from qualifying purchases.