Sometimes the marketing gods bless you for all your hard work with a win or a competitor’s failure. Competing with Shimano is in SRAM’s DNA. The rivalry is probably deeper and more visceral than the bad blood between Trek and Spesh. And, in case you missed it earlier, Wiggo just tossed a bike their way. This after me and other media rode SRAM’s answer to electronic shifting: you don’t need that, it’s better brakes that you want.
To the toss, one of our Twitter followers said
Indeed! For another legendary toss, see Bjarne Riis in the 97 Tour.