Laek House makes casual clothing inspired by cycling’s rich history and the realities of urban riding; like getting doored, brushed by a pink-haired-lady on her way to Bingo, and f’ing SUVs. Visibility drove Laek to develop ELVS, a retro-reflective ink that appears grey in ambient light but blasts bright white in focused light. Nice, but wearing a super-reflecto hat doesn’t show too much under a helmet, so Laek also offers a limited edition black ELVS Deep-V.
That’s Kevin “Squid” Bolger testing the wheels. And while those ain’t as splashy as these DIY sparkly wheels from SpokePOV, drivers are def going to see you at night.
Follow us on Twitter
Fan us on Facebook
Suffer Faces on Tumblr
Picking on Mulu
Find us on Instagram
Read us on Android and iOS with the Currents app
Subscribe on Kindle 
I love that wheel set. I looked around on their site, are they actually selling them or just trying out a test pair?
From what I can gather, that’s a prototype, and they’re expecting them this Spring.
In a similar vein, you could put adhesive reflectors on your spokes. I’ve been using these for years:
http://www.lightweights.org/
It takes a while to put them on, but they’re much more reflective than the plastic ones and also much lighter.