Branding and style. It’s how manufacturers enhance awareness in consumers…creates a perception of continuity, ties the products together. Apple is an absolute master at this.…

Branding and style. It’s how manufacturers enhance awareness in consumers…creates a perception of continuity, ties the products together. Apple is an absolute master at this.…
In the road bike market, you may have noticed that nearly every manufacturer is offering bikes with compact double crankset, ie road cranks with a…