Boonens Bike: The It Girl of Roubaix

Check the press surrounding Boonen’s bike in Belgium, like paparazzi chasing the look of a starlet.

Paparazzi

A post shared by sean estes (@like_the_wheel) on Apr 6, 2017 at 5:07am PDT

The 2nd weekend in April is famous for many reasons and Boonen is part of the legacy. This Roubaix, the Hell of the North, will be his last and Specialized built him a special bike.

Everybody wants to see it.

Boonen will sit on a regular seat post and removed the storage compartment, also, rim brakes.

Me too and I’m sure it’ll end up in the lobby Spesh’s Morgan Hill HQ.

Una bici especial para un momento especial. Estamos con @iamspecialized viendo la #Roubaix con la que correrá Tom Boonen el próximo domingo. #RoubaixMaillot #specializedbikes #parisroubaix #tomboonen @specialized_esp

A post shared by Maillot Magazine (@maillotmag) on Apr 6, 2017 at 5:01am PDT

Watch the edit and read about what it’s like to be there.

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