The Sport and Culture at SXSW

Rapha Greg

Greg as seen riding with Rapha

As we’re finalizing the details of what we’re doing at SXSW 14, including a bike shop in the Create space, a Bike Meets Tech for Adventure talk, and of course our annual Mobile Social on the afternoon of March 8th, Lemond’s talk is announced. At 9:30 am on the same day as our ride, in Ballroom D of the Austin Convention Center, Greg is going to talk about The Power of Cycling and the “physiology of cycling, its beauty and the suffering that goes hand-in-hand with the sport.”

Can’t promise a ride with Greg yet, but yep we’re working on it.

Photo: Rapha

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