When I wrote this post on Medium, I was mad about quality control in the bike industry and now the Interwebs are fired up about business practices. Recalls, defects, and biz practices had me talking all weekend with insiders who also wondered if the aging boomer leadership of this industry is capable of taking it further, like to the next level. As if Burke and Trek’s dealings with Lance and company are and were any less ethical than a trademark battle. Or offshoring manufacturing, gray marketing yourself with mail order, and paint jobs that’d never pass the most lenient EPA inspections in the States. People are mad at Spesh, sure, shake your fists, but welling consumer anger would grow much fiercer if more daylight showed them how bikes are sold worldwide. Remember the sport’s greatest hero was a sociopathic, world-class bully and liar funded by a bankster and supported by big bike companies.
While editors and ad departments are yelling at each other about running the Spesh story and risking ad dollars, I’ve held the 7th issue of our Magazine to add late-breaking reports on this topic and another. Expect it later this week.
The reporter who heard about Spesh v. Cafe Roubaix story convinced a reluctant shop owner to tell him about it, updated his report today, and we’re waiting for an email from Spesh with a response.
Heading out for a ride and expect a collective Spartacus, "I AM ROUBAIX" moment by the time we get back.— byron@bikehugger (@bikehugger) December 7, 2013
After noting a Spartacus moment was coming on this, I’ll add the bike industry has not seen anything like it before. This type of reaction is normally reserved for companies like Amazon, Intel, or Walmart.