The Best of Austin isn’t At SXSW

One of the wonderful things about bikes is that having one can unlock treasures. Take SXSW for example, where the world’s geek-elite class converge to network and connect. The Austin Convention Center is buzzing with activity and with passion and the energy of start-ups and established companies striking deals. .

Just a few blocks away though you can find equally rewarding experiences, though without the stock option possibilities of a good conference.

Today I’m tooling around on a loaner Tern, part of our loaner fleet at SXSW and I’m checking out the local coffee scene.

Barista

Austin, which just a half-decade ago had just a fledgling scene is now full of coffee places and roasters. I started my day single origin espresso with Stumptown at Juan Palota, stopped in mid-ride for an iced espresso at Jo’s and now am relaxing at the hand-hewn wood bars at Houndstooth on 4th and Congress.

As someone in the coffee business I’m particularly impressed with the setup at Houndstooth. Their espresso machine was designed by Kees Van Der Western and is a thing of beauty. It’s also worth more than any of the cars parked outside.

As a veteran trade show attendee, possibly the best advice I can give is to take your time in a city and absorbing the local culture. You’ll end up being rewarded in ways that will surprise you.



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