by Byron on Nov 15, 2012 at 1:18 PM


From a CX meme to marketing, PSIMET’s CX wheels arrive at Hugga HQ with a Joey’s OK decal. What’s so cool about this, besides the tech and ride, is that over a year ago, we released the Joey’s OK! artwork for free and Rob Curtis used it.

To recap, Joey soared over the barriers and into internet fame and it was captured on video. When I busted up my ankle, bros asked, “did you Joey it?”

No, sadly I just hulk-smashed it and then fell over like a Walking Dead zombie. Now, at least, I’ve got a wheelset with his name on it.

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i wanted to let you know that i recently did a show dedicated to the bike on my radio show Wreck This Mess covering the sounds, ambiences, songs, politics & infrastructural issues… listen on your bike [but not TOO loud]: