Best Day Evar: with bikes!

In what maybe considered the best day ever for a cyclist like Eric Steele, he rode with us down the Vegas strip in the Mobile Social Interbike

Bike Hugger Mobile Social Interbike 2009

and then won a Novara Fusion

Eric Steele Wins a Fusion

Photo: Byron on Eric’s Camera.

Eric provides a variety of marketing services for the outdoor and hospitality industries at Steele Media and is based in Idaho Springs, CO.

He gets his Fusion next week and will upload the photos. REI is giving away more Fusions online via Facebook.

Taiwan 2009: pt 2

Taiwan Day Three:


Start of Joyful Bike Ride.jpg

]( (photo by Kate LaCroix) We woke up at the Hotel del Lago in Shuishe, at northeast corner of Sun Moon Lake. This was the day of the bike “Joyful Bike Tour”, sponsored by Giant Bicycles and China Airlines. Despite the wet weather, at least a couple hundred riders gathered in lime coloured jerseys and rain capes round a stage for the opening ceremonies, including a dance and song performance from Sun Moon Lake’s Thao tribe. Under a large canopy, representatives of the sponsors said some words (though since everything was in Mandarin, I have no idea what those words were), but there were some unexpected aspects of the presentation.

Let’s Bike Taiwan: Yangmingshan

The Let’s Bike Taiwan tour continues through Yanmingshan National Park. Cyclelicious shot the video with a bikecam and represented in a Hugga Jersey.

More Taiwan

Scott Addict SL: for the weight weenie

This Fall we’re riding Flax Fixed, a crazy BMX frankenbike, and this Scott Addict SL. The Scott is our weight weenie bike, with the frame tipping the scales at 1.8 pounds*.


According to Scott, the Addict is the lightest production frameset and it’s noticeably light in your hands. Like wow light. Carbon racing frames in this class hover around 2 pounds plus a bag of chips. The Scott drops another 1/2 pound by removing carbon weave and all the frame bits are carbon: dropouts, cable guides.

The biggest difference is that Scott is using a high-modulus carbon, which means they can build the frame with less material.

Also build it stiff as f*ck. I rode a Scott R2 earlier this year in Greenville.

Oh and we’ve got a Jake the Snake in the queue, as well as a Single Speed Tricross.

*Weighed on a postage scale.

Mobile Social Interbike 2009 Recap

Now that we’ve all gotten back into the groove from Interbike we wanted to reach out and give a thanks for the great Mobile Social event, and provide a bit of our thoughts about thank REI, Globe, and Dahon).

It’s hard to believe that this was just the third year that Bike Hugger was at Interbike, the response we got to the Mobile Social was fantastic. Within days of announcing the logistics for the event we had 100 people pre-registered for the event. We gave out all 250 wristbands we brought, and had more people come through our tent to watch the crit and hang out, including Gary Fisher, who had a few beers and chatted with our attendees.

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