Deal Killers

Remains of the day

Remains of the Day

In an issue labeled as fun, Patrick didn’t want to be the Debbie Downer, but what he wrote is important about the decline of shops in the US and it’s the bro deal.

The recent closing of Elliott Bay Bicycles is a bellwether for the larger concerns facing retailers throughout the sport. EBB had been around for decades, had attracted not just the best in mechanics, but was the home to one of the Pacific Northwest’s best-respected frame builders, Bill Davidson.

To read the article, please subscribe via iOS or the Web: annual subscriptions are $16; individual issues are $4.

Also from 07, see Mark V’s popular post about the bro deal and the customers that asked him for it.

Hi. Thanks for coming into my shop and taking part of the consumer experience. Your disposable income is the sole source of our meager profit margins that support the shop’s overhead and indirectly my income.

Fun with Fatbikes

fatness

Fat on the beach

The Issue 17 cover story by Matt Haughey is about fun with fatbikes and it’s free with a signup. To read the rest of the issue, please subscribe via iOS or the Web: annual subscriptions are $16; individual issues are $4. Your money directly supports the authors, photographers, and editors who contribute to Bike Hugger. Our content is original and not biased by ads. In fact, they’re are no ads in the issues. Just photos and words…like these

The huge four and five inch tires rolled effortlessly down the street. I jumped off a curb, I darted through traffic, I popped a wheelie. However much this bike tipped the scales, it felt like any random 20lb hardtail mountain bike, and it was wickedly maneuverable, which surprised me even more. I fell instantly in love with this giant overgrown BMX bike underneath me.

A while ago, when I wrote about Fat Bikes, my take wasn’t quite that enthusiastic. I didn’t ride on the beach though, but in the snow.

A cold Winter’s Bone out there on a Fat Bike

The rest of the issue includes

  • In a West End Town
  • Sandwich, Where We Rode Together
  • Stutter Bumps
  • Bro’d Out? Sure, But that Was Good Fun
  • Discounts

Issue 17 Fun for Fall

Issue 17

Issue 17 drops this week

That time on a long straight road, where you were the only human being for miles, and you sang at the top of your lungs.

That was fun and so is Issue 17 dropping this week on iOS and the Web.

Interbike: People You Need to Know

The Element.ly assignment during Interbike was to find and shoot the “The People You Need To Know In The Bike Industry” for a portrait gallery with a few Qs and As. The people are players, industry insiders, and colleagues we’ve known for years. This is who we’re drinking beer and swapping stories with, and catching up from the last time we rode together. After dragging these people off the show floor to a nearby (and very nice) set of palm trees, they were asked the same few questions.

Starting with Zellmann

Zellman B/W

Zellmann from SRAM

And…

The assignment also marks my first set of portraits. I’m normally shooting street scenes, bikes, and gear. Credit to Jim for the photo editing and Jakob the wordsmithing and thanks to those that participated.

Element.ly launched just a few months ago and are about being outside and telling stories. My previous contribution was a time warp on a bike path.

Kona Growing Up Cross

Kona Growing Up Cross from Kona Bikes on Vimeo.

As Kona said in the intro to this edit, “For us, it’s not only about creating bikes for future champions, but also inspiring a love for cycling that lasts a lifetime.” And Mark V just dug one of their old bikes out of the back of the closed shop and is restoring it.

Maybe he’ll race it cross one day too…

Hahanna

A Hahanna

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