Issue 16: Back to School

Elliott Bay Bicycles is Closing

D-Plus

D-Plus at EBB

Here’s the thing, Elliott Bay Bicycles, an historic gem of bike culture, is closing and we’re flattened by the news, like losing all momentum. It was a shop with a resident builder — and the source of inspiration for much of our writing, including our travels with S&S bikes stuffed in suitcases. We’ll miss it but will have more stories to tell after Bob Freeman retires and Bill Davidson finds a new location. This issue started out with a Back to School theme. We have articles from Zanne, Shawn, and David about that, but also paused our regular programming to share what we remember the most about the shop, once we learned it was closing.

As Patrick wrote for this issue, it’s sad to lose another great American bike shop. This one was located in downtown Seattle between the Space Needle and Pike Place Market where they throw fish and buskers play street music. It’s where they made bikes with soul for 31 years, like the D-Plus, a bike built to fight. In the background of the photo is the machine shop. The bike represents the work of a master builder, bike stylist, machinist, welder, and creatives

As Patrick wrote for this issue, it’s sad to lose another great American bike shop. This one was located in downtown Seattle between the Space Needle and Pike Place Market where they throw fish and buskers play street music. It’s where they made bikes with soul for 31 years, like the D-Plus, a bike built to fight. In the background of the photo is the machine shop. The bike represents the work of a master builder, bike stylist, machinist, welder, and creatives.

Also a time to remember how things change.

This is my editor’s letter from Issue 16 that drops today on iTunes and the Web. Bike Hugger Magazine is ad-free and costs $16.00 for a subscription or $4.00 an issue.

Cover

Issue 16 Cover

Patrick Brady’s article about shops like Elliott Bay Bicycles is the cover story and you can read it for free with a sign in.

MFG Cross at Sammamish with CX-1 and Hydro

MFG CX

MFG’s Season Opener

That was intense, sweaty, painful, humbling, AND I got concierge-level heckling from the promoter Terry and course schlepper Robert Trombley. Thanks guys! They said I was racing 14 minutes laps, sounds about right….

Next up, CrossVegas and then Starcrossed, if my legs don’t petrify by then. My equipment worked great where the body lacked.

I’m running CX-1 with the new HydroR on a Crux this season. After last year, when the Crux got hung up in the garage during the recall, giving it another go. Not that I needed much braking power at Sammamish, considering my rate of speed, but the Hydro is def more refined. It has better modulation too and less hand effort in a more comfortable, lighter and refined system.

SRAM released PR today about their impressive Cyclocross roster with a quote from Powers on CX-1

This year will be the first time I will ride a production groupset that is purpose built for cyclocross. SRAM continues to innovate in new ways, even subtle ways, and develop product that is exactly what I need. Even better, it’s super quiet.

As much as I was flailing around out there, banging the gears about, it didn’t let me down with solid shifting and it shifts way better than the DIY, privateer version of a one-by (Red with XO type 2) we and many others had been running on our bikes. Rode through the first of three sand pits on the course (4 out of I think 5 times) with the gearing and Hutchinson Black Mambas on a Vision wheelset.

CX-1

A Crux with CX-1, Hydro, Vision and Hutchinson tires

Congrats to Richter for the win, and the guys racing fast. Also hat tip to Richard McClung for a course that was at times, very hard, and flowed. It was a hard flow.

And hey, who moved September up on the calendar…it was like Monday last week when Matt Hill asked if I was racing MFG Cross. “Wut? I said, oh, the season is starting? Really!”

There’s this thing about life, sometimes it gets in the way of training, and racing, and practicing your skills. But you gotta start.

Preview of the (printed) Roads Were Not Built For Cars book


Carlton uploaded a preview from the galleys of the printed Roads Were Not Built For Cars book. At the end of the edit he shares the dustcover with a photo I took of him in Taiwan, on a tall bike.

On a tall bik

Tall bike for Carlton

IF Mode on Extant


Extant is a sci-fi show that ran on CBS and is available now on Amazon via Prime. We’ve been watching it, noticed all the electric cars, including the BWW i3, and then the IF Mode. Here’s a video about the bike in the show and photos from me when I visited Pacific Cycles where the IF was made, including an iteration of the design called the IF Move.

If

IF Mode

Bike Hugger Mobile Social presented by New Belgium Brewing and Tern Bicycles

AA

Photo: betterlyphotography of a custom, Xtracycle keg bike

For the first few years, the Mobile Social was word-of-mouthed only and with zero advertising or marketing – it was like the smoke monster, just sort of happened. Then went away again. Back in 2008 when I was consulting with companies about social and creating interesting content, I wrote…

Announcing the Mobile Social Interbike (and the other ones we do), we get asked, “so what is a mobile social? I don’t get it.: Well neither do we, we’re just making shit up all the time and hoping to get paid!

OK, joking, joking – the Mobile Socials are an intersection of bikes, technology, and culture. We ride, talk bikes, blog, party, and give away product. The event offers no douchebaggery or lameness, but is for like-minded cycling fans of all types to get together and talk about bikes.

Technically, it’s a social media marketing event targeting an enthusiastic niche audience with lifestyle branding, but it’s just not our style to talk big with those sorts of mumbo jumbo words. As Brian Oberkirch describe them, “it’s a coffee klatch on bikes, an excuse to get together” with your buddies and geek out.

And next week we’ll get together again with our bike buddies in Vegas and ride the Strip. For the Bike Hugger Mobile Social presented by New Belgium Brewing and Tern Bicycles, we’ve got more partners involved, activities, and destinations than ever. So we made an itinerary and will have flyers at the show…

Itin

  • 6:15pm – Registration at the South Convention Center Parking Lot, nearby entrance to Daylight pool club.
  • 6:45-7:00pm – Depart
  • 7:45-8:00pm – Arrive at The Park on Fremont
  • 7:45pm-10pm – NBB Beer Specials and some goodies (Screenprinting) at The Park and Atomic Liquors (Knog Photo Booth and NBB Hat Press). Watch the Crit.
  • 10pm – Tern bikes get packed/loaded out

RSVP on Facebook – to get drink tokens…

Partners

Special thanks to New Belgium Brewing and Tern Bicycles. Knog, Pure Fix Cycles, Revolights, Green Guru, and you! Also Rapha for the fashion.

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