Schwinn Earth

Frame made with Flax. Discuss! While we see these and bamboo, can’t seem to get one to ride … The industry could make frames out of hemp, if they wanted, but how’s it ride? Wooden like carbon?

Uploaded by Le Fromagier extraordinaire | more from the Bike Hugger Photostream.

Bike Tech circa 1937

As team hugga gets ready for another interbike jammed with the latest in bike technology, I caught a glimpse of a drive train that reminds me how far this technology has come. This Osgear system was an early attempt at a rear derailleur. The 1937 Tour de France was the first year that derailleurs were allowed in competition, and had you been there, you would have likely seen bikes equipped in this fashion. You may notice on inspection that this system is missing the chain tensioner integrated into today’s rear derailleurs.

Uploaded by Dapper Lad Cycles | more from the Bike Hugger Photostream.

Novara 09 Buzz Road

We’re riding this bike at Interbike, zipping around and to and from the Mobile Social. Novara is attending the event, hanging out with us, and wants to hear what you think of their new Buzz Road.

Our take:

All the attention to detail is evident
Urban Assault intended for commuters
Novara branded tires; interesting
Did China run out of steel building the Bird’s Nest?

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.

What is a Mobile Social?

Announcing the Mobile Social Interbike (and the other ones we do), we get asked, “so what is a mobile social? I don’t get it.” Well neither do we, we’re just making shit up all the time and hoping to get paid!

OK, joking, joking – the Mobile Socials are an intersection of bikes, technology, and culture. We ride, talk bikes, blog, party, and give away product. The event offers no douchebaggery or lameness, but is for like-minded cycling fans of all types to get together and talk about bikes.

Technically, it’s a social media marketing event targeting an enthusiastic niche audience with lifestyle branding, but it’s just not our style to talk big with those sorts of mumbo jumbo words. As Brian Oberkirch describe them, “it’s a coffee klatch on bikes, an excuse to get together” with your buddies and geek out.

Sponsors underwrite the event and provide the product and scwhag we give away.

Questions? Hit me in the comments. This is what Mobile Socials look like – check the video here.

Roadside Assistance

While a fellow cyclist can help with most issues, not much you can do about a lost crank bolt; unless, you have a crank bolt with you and a tool.

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.

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