Orp: Integrated Cycling Light/Horn

ORP Smart Horn/Light

Dean Kazura stopped by the bike shop to show me new product that he’s representing for this area. Orp is a USB-rechargeable, handlebar-mounted light with an integrated electronic horn. My first assumption was that this was going to be a super-cheesy product, but I was actually really impressed. The light is bright for its size and price point, the silicon band mount seems a lot more substantial, durable, and secure than Knog, and the horn actually does its job. Nice product for the commuter, but I can certainly think of a few times I’ve been out training in the sticks when a horn might be nice to alert drivers who aren’t used to sharing the roads with cyclists.

Unless I’m mistaken, msrp should be $65, which is quite reasonable. Check out the light at orpland.com.

I just wish it did the horn riff from Lowrider

Scott Foil Off the Trainer and Out the Door

Trainer New

Broke the bike free from the trainer and don’t want to put it back

When I remove the good bike from the apparatus that binds it in the basement, I don’t want to put it back. After an oddly mild winter our Spring has been full of rain and discontent. I’ll pace, watch the clouds, radar patterns, and even go out for a bit on the good bike and then back to switch to the rain one, if needed. I covered how it falls on me and my mind in this post. Yesterday it was face-stinging rain, miserably cold, and poured down from high clouds.

The Roubaix took the edge off again, like it’s designed to do, but my mind drifted to riding the Scott Foil fast and in the sun. Twice before the rains came back, I was late for dinner riding that bike, taking the long way home.

Golden Foil

Golden Foil

See more photos of the Foil as they’re taken and uploaded. I’m writing a feature about it now for our Magazine.

Read The Clearing for Free

Owl

Those big eyes watching cyclists ride by

In case you missed it last week, we dropped another issue of our Magazine and made it and past issues available to all devices. Bike Hugger Mag is now on iOS via iTunes and every device with a browser. Starting today, we flipped the free switch on Patrick Brady’s article The Clearing to entice subscriptions.

His story is about an animal encounter and fear. Fear that an owl was going to dismantle him as he rode his bike.

As I learned later, Patrick from Red Kite Prayer doesn’t suffer from oclophobia and didn’t write the article as a public confession of a rare, bird-related phobia. It was just this one big owl that he wrote, “was staring at me.”

To read The Clearing, just sign in. Then to read the rest of the issue with more animal encounters and SXSW recaps, please subscribe: annual subscriptions are $16; individual issues are $4.

Your money directly supports the authors, photographers, and editors who contribute to Bike Hugger Magazine and make it ad free.

Owl photo by Randy Stewart via Flickr.

A Musette Full of Fun and Photo Ops

A musette full of fun

A Musette Full of Fun

When Chris and Jeremy from Rapha asked me what schwag they should bring for the MoSo and then suggested musette bags. I said, “sure, we’ll fill ‘em with fun.”

And we did.

Expecting 20 or so would show up in the cold and rainy skies, we were all thrilled when a hundred of us rode around Austin on Terns stopping for photo opps with Lumias.

#bossphone

The bossphone

Tern rides

Rode around on Terns looking for Tacos

The Mobile Social was just a week ago and SXSW has such a long afterglow. We’re planning the next one at SXSW V2V, in Seattle, and then Interbike.

group photo

Obligatory Group Photo

We hope you ride with us and read more about SXSW 14 in Issue 10 of our Magazine that dropped this week on iTunes and the Web.

Magazine: Free Sample and a Tip Jar

Dan

Dan Rubin on assignment for us with a Tern and Lumia during SXSW

Ever since we launched Bike Hugger Magazine for iPhone/iPad, we’ve been hearing from people who wanted to get it on their devices too. And as of Issue 10, published yesterday, our magazine is available on iTunes and all devices as subscription-based web content: $4.00 per issue or $16.00 annually.

I can talk all day about how readers have to unlearn a decade of the “free” habit or why it’s ad free. But it’s like planting a tree. Best is 5 years ago, second best is today. And how every little bit of business in web content pays for the next bit of business. What I’m most excited about though is how good our mag content looks across devices. For the web design developer geeks, it’s RWD sure, and also wrapped in a subscribable container for us by Tugboat Yards. You can browse the issues and test a free sample to see what I mean.

Tugboat is a platform for publishers to get support directly from readers. It’s a big tip jar to help us pay our mechanics, editors, and photographers, or underwrite a whole issue if you’re feeling generous with deep pockets.

That was cold

It was 38 degrees during this shoot

So after 10 months of micropublishing a bike magazine, and to use a group ride analogy, we’re asking readers to go up front and take a brief pull so we can work even harder.

I’ll be thinking about that ask on the ride in the rain today.

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