Bike Hugger Mobile Social presented by New Belgium Brewing and Tern Bicycles

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Photo: betterlyphotography of a custom, Xtracycle keg bike

For the first few years, the Mobile Social was word-of-mouthed only and with zero advertising or marketing – it was like the smoke monster, just sort of happened. Then went away again. Back in 2008 when I was consulting with companies about social and creating interesting content, I wrote…

Announcing the Mobile Social Interbike (and the other ones we do), we get asked, “so what is a mobile social? I don’t get it.: Well neither do we, we’re just making shit up all the time and hoping to get paid!

OK, joking, joking – the Mobile Socials are an intersection of bikes, technology, and culture. We ride, talk bikes, blog, party, and give away product. The event offers no douchebaggery or lameness, but is for like-minded cycling fans of all types to get together and talk about bikes.

Technically, it’s a social media marketing event targeting an enthusiastic niche audience with lifestyle branding, but it’s just not our style to talk big with those sorts of mumbo jumbo words. As Brian Oberkirch describe them, “it’s a coffee klatch on bikes, an excuse to get together” with your buddies and geek out.

And next week we’ll get together again with our bike buddies in Vegas and ride the Strip. For the Bike Hugger Mobile Social presented by New Belgium Brewing and Tern Bicycles, we’ve got more partners involved, activities, and destinations than ever. So we made an itinerary and will have flyers at the show…

Itin

  • 6:15pm – Registration at the South Convention Center Parking Lot, nearby entrance to Daylight pool club.
  • 6:45-7:00pm – Depart
  • 7:45-8:00pm – Arrive at The Park on Fremont
  • 7:45pm-10pm – NBB Beer Specials and some goodies (Screenprinting) at The Park and Atomic Liquors (Knog Photo Booth and NBB Hat Press). Watch the Crit.
  • 10pm – Tern bikes get packed/loaded out

RSVP on Facebook – to get drink tokens…

Partners

Special thanks to New Belgium Brewing and Tern Bicycles. Knog, Pure Fix Cycles, Revolights, Green Guru, and you! Also Rapha for the fashion.

Motor Doping and Chinese Democracy

On the pave

Try it yourself…

Possibly because we ran a ‘shopped photo with Mini Lance pushing Ryder’s bike and insist that “motor doping” is as real as that album Axl Rose keeps promising; whatever it was, insiders were texting me their frustrations yesterday….

Here’s the most relevant comment…

Lay your bike on the ground on a hill. You’ll notice that the bike will spin to orient itself so that the pedal touching the ground (one of only 2 touch points. The other is the handlebar) will cause the bike to rotate so that the pedal is oriented as high as it can go in the crank rotation.

And geez, this just might cause the wheel to spin as the pedal is rotating the bike into its favored orientation.

BREAKING: Ryder Motor Doping

Sorry, gotta motor

Video footage reveals ringleader of motor-doping conspiracy

We spent the morning Zaprudering the Ryder motor video and in one of the frames, spotted this! Mini Lance is the Motor Doper.


Currently following the money to e-bike sources deep within the industry.

Revealing report scheduled for release during Interbike.

Zoomed in even closer, you can see the little hand on the top tube of Ryder’S bike pushing it.

Zoomed

But seriously folks, shaking my head at how fans and fellow media who are over doping as tired topic, but think there’s motor doping. Road.cc breaks it down.

Re: Disc Brakes this Season

Stops great, sometimes loudly

Didn’t get it on video, but the first time disc rotors got wet this season and screeched like a melting witch in the Wizard of Oz with me cursing just as loudly, it was admittedly comical and embarrassing.

People are just walking their dogs in a park and enjoying the peace and quiet nature has to offer in a busy city. Then this jackass (me) is hard braking and coasting and braking again across a grassy field. Also complaining while trying to dry the rotors off.

Once glared at with dogs on taut leashes, I sheepishly coasted away on my Cross bike.

Next week I’ll race CrossVegas, an event that I consider the best in the bike business and one that starts like a Road Warrior chase scene. Where you end up after turn one, is like betting on a roulette wheel…everything is spinning, then slows down, and stops for a bit, until turning again. You hope good luck and faith will pay off, and keep the rubber side down. Oh and also hope your disc brakes don’t screech like feedback on a PA, interrupting an Elvis impersonator singing Viva Las Vegas.

Read an interview with Brook Watts, the promoter of CrossVegas, in our Magazine this month.

Elliott Bay Bicycles Closing After 31 years

D-Plus

Designed by Mark and Bill D, welded by Max

It’s the end of an era for Bike Hugger too. Many of the stories written, opinions shared, and “in the shop” posts were from Elliott Bay Bicycles. They were based on the Davidson Bicycles we had built, then rode, and raced (6 and counting for me and @mzsitka, many more for Mark). Without running the content through text filters, I’m guessing 40 to 60% or more of the posts are based on and from EBB.

The shop is where Mark Villegas and I met. First for mechanical help and then later we conspired to blog about bikes. The downtown-Seattle shop is closing at the end of the month and the clearance sale starts tomorrow.

I wish Bob the best miles and restorations in his retirement and we’ll continue to support Bill in his new location, making bikes, and telling stories about them in Bike Hugger channels.

The last time Bill and I chatted, I learned about the first tubulars in America, before Sinyard was selling them out of a VW bus. Also, how he hoped to make something that lasted much longer than the shelf life of Taiwan carbon. I paraphrased Bill in a recent Element.ly story

In contrast, I figured the carbon CruX I was on had a 3-year lifespan. It’a an amazing bike, but it’s newness was going to quickly fall out of fashion like a typecast starlet with no new parts to play.

Today we talked on the phone and he told me he wanted to maximize his bicycle-making happiness by focusing on building the bikes in a new location. Seattleites will remember Il Vecchio Bicycles (a boutique-style shop) and that’s his new business model.

Of all the stories Bill has told me (his knowledge is infused in our content for a decade), this new adventure is probably the best one. He still rides up to 3 hours too. We met up in Kent a few weeks back.

tres davidson

Tres Davidson

A retrospective perhaps will get written over the next few weeks – the party stories at least.

Mark V

Mark V trying to remember where the keg cups are at our 2010 holiday party

I have to ask Mark and then figure out where to start? Is it the Modal, D-Plus, Hotspur or one of Mark’s bikes?

Maybe focus on a bike built up in Bill’s new location….

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