Bike Hugger 

Have you ever bonked really bad on ride? Not like you’re in a race and suddenly you realize you can’t chase the break. I mean, you’re on a long training ride in the middle of nowhere and your blood-sugar level falls through the floor, you start sweating weird and get light-headed. You only brought 2 gels with you, and you consumed the second one an hour ago.

Suddenly you start thinking that the wet pile of leaves next to the road might be a good place to lie down and sleep.

On the front page of the NYTimes Style Section are members of the Black Label Bike Club preparing for a tall bike joust. The article is about the “5,000 Burners, as festival-goers are known, gathered Oct. 14 for a decompression party, part reunion and part fund-raiser for the Burning Man organization.” The Black Label Bike Club has as WikiPedia entry that credits them with contributing to the tall bike culture.

NYTimes has now covered one bike niche to another. From Campy Record owners to tall bike jousters.

Messengers on break near Market Street in San Fran.

We’re rush ordered another run of Bike Hugger shirts to meet demand and we’re currently sold out of the mediums! Wow. And the others come in waves from Amazon, with a rush just this week.

Our friends at REI sent a link to Novara Flicks, an action-packed video of their 07 product line, including behind-the-scenes with the designers.

Of note is their updated brand and it’s focus on “freedom” and grabbing yourself some. I’ve talked a lot with Novara about brand and they’re very passionate about cycling. Also, having ridden with them during their legendary lunch rides, I also learned that they can take pulls, and ride you mercilessly into the ground.