Issue 10: Available Everywhere

A lesser-known origin story of Bike Hugger comes from a series of animal encounters and we were at SXSW! Issue 10 is available now on iTunes and everywhere else. The stories from our contributors include:

Lots of work

Late nights and early mornings for the past weeek

With a photo gallery of the bikes we rode, new gear, and food we ate. That was a lot of work to rock Southby with bikes, launch a webview, and then drop Issue 10.

Now it’s time for a few long rides on a Scott Foil then back to the grindstone.

Scott Foil

Scott Foil just arrived to demo

Our Magazine Webview

Logo MAg

Subscribe and Read

Ever since we launched Bike Hugger Magazine for iPhone/iPad, we’ve been hearing from people who wanted to get it on their other devices. Now you can! We are still offering many free articles, but Bike Hugger Magazine is now available on all devices as subscription-based content: $4.00 per issue or $16.00 annually.

You can the read the thinking in the about page. The success of the past nine months told us to expand our offering and keep growing. Subscription revenues directly support the writing, editing, and production of the Magazine. It’s ad free and published monthly.

I hope you’ll be part of this small business! You can help by subscribing, and in other ways too. Our new digital strategy includes a page at Tugboat Yards, a platform where publishers can rally support from their audience. Whether or not you choose to subscribe, you can use Tugboat to tip us, help pay our mechanics, and editors, and photographers, or underwrite a whole issue if you’re feeling generous.

Thanks in advance for buying, subscribing, and supporting what we do at Hugga. We work very hard at it and we’re editing Issue 10 right now. That drops next on iPads and everywhere else.

SXSW 14 Music: MixRadio, Sycons

Mix Man


While we’re back in Seattle editing photos and stories from Austin and shooting new demo bikes, music has started at Southby with a Texas-sized lineup that includes

  • Lady Gaga
  • Kayne and Jay Z
  • Skrillex
  • Soundgarden
  • and 2,000 other acts.

It’s in those 2,000 acts that I stumbled into a venue and discovered Theophilus London a couple years ago.


Theo at SXSW

To celebrate the music, our partners at Nokia put together MixRadio playlists: Bike Songs and Partytimes. And while in our Create space, the SYCONS kept us in the cut and groove.


Solar Dub Rustler, the SYCONS are the DJS of the Sun

Then on a taco run, we listened to a guitar player with a twangy Tiny Tim voice who we later learned was Matthew Stoneman, America’s first white mariachi singer and the subject of a documentary.


Matthew Stoneman is a bolero singer known as Mateo

The 1x Cyclocross Drivetrain Refined, SRAM debuts CX1


Let me preface this article by explaining I’ve been sick all weekend….some kind of sore throat and massive all over body aches. And random involuntary sleeping. Apparently this weekend past was when we should have rolled clocks forward. My iPhone and Mac did this automatically, but the other clocks in the bedroom and kitchen don’t. In and out of sleep, I kept waking and trying to figure out how long I’d been out. Sometimes it seemed like I had woken before I actually went to bed; I’d thought I’d been dislodged from linear time flow. I didn’t discover the clock discrepancy until this morning. Why am I telling you this? Because I’m rather irritable, and thus I have little patience for bullshit. And to a certain extent, bullshit is the very currency of media releases. It’s all conceptual names and talk about “user experience”, when really it’s a bunch of parts that you’re gonna grind and sweat on. Marketing is like when you come home from a long day’s work, and the girlfriend asks you what role play do you want to do tonight: teacher/student, shipwreck survivors, or maybe princess/knave? And you’re like, how about we just f**k and then we can watch Doctor Who while I give you a back massage?

So to SRAM’s marketing department: I apologize for going through your CX1 media release with a chainsaw, but you’re the ones who choose to release it the morning of my agony, not me. And to readers: I’m going to try to answer all the really relevant questions before you can ask them, so read slowly so you don’t miss it.

SRAM CX1! It’s here…sorta…or rather, yes and no. If you’re a cyclocross techno-nutter, you may have already noticed riders like Ryan Trebon sporting the prototype gear at CX nationals and worlds, but SRAM is giving July 2014 as due for availability.

That’s all fine, Mark, but what is this CX1 and why should I care? CX1 is SRAM’s concept name for a group of products developed for single chainring/rear derailleur-only drivetrains, targeted (primarily) at cyclocross. The advantages to a single chainring setup include a more robust drivetrain (since front shifting can be dodgy during cx racing), lighter weight, and better mud clearance. Any moron can remove the front derailleur and one chainring from their bike, but it is another thing entirely to make that work consistently in the chaos of a cyclocross race without dropping the chain. SRAM does this by borrowing features from their groundbreaking XX1 mtb group, SRAM’s original 1x11 system.

The two key technologies for both CX1 and XX1 are the chainring and rear derailleur, both of which use tech-sounding acronyms with ALL CAPS: X-SYNC and X-HORIZON….because lower case just doesn’t suffice for SRAM.

SRAM Force CX1 X-SYNC Chainring - 42T

X-SYNC chainrings have a distinct profile with tall teeth that alternate in thickness between standard width and something rather thicker. The thicker teeth are too wide to fit the chain at the links formed by inner plates but exactly fit between the outer plate links. This reduces the chain’s lateral freedom of movement on the ring, keeping the chain from derailing from the ring without any sort of guide or deflector. Even though SRAM invented this narrow-wide tooth profile for their XX1 group, a ton of other manufacturers have straight up copied them. I mean, if X-SYNC was blink182 (circa Enema of The State), then last week’s Taipei Bike Show was the Warp Tour, 8 years later awash in pop-punk wannabe acts. Which tells me that SRAM’s patent department is slacking off compared to Shimano’s aggressive preemptive strike strategies. It is said that Shimano has obtained a patent for shift-by-thought technology just in case humans evolve to have another frontal lobe.

SRAM X-SYNC tooth detail

SXSW 14 Photos

Our SXSW gallery on G+ has great photos from our photo editor, David J. Schloss, who shot everything from a Lumia to DSLR. The photos include these I selected and more I’m editing that were shot with the Sony A99 and with lenses from our friends at Glazers.

Burnt meat covered with caramelize sugar

Burnt meat covered with caramelize sugar

Bike racks in MJs

Bike racks in MJs

Tacos Good

Now that’s a taco

Lots of work to keep the bikes running

Lots of work to keep the bikes running

Meet spot

Meet spot for the Mobile Social

See our other posts about SXSW 14 and our ride recap soon.

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