Latest Bike Hugger: LeBron James

SI.com | LeBron James buys stake in cycling company

LeBron James has acquired minority ownership of Cannondale, giving the US manufacturer a tremendous shot in the arm.

James is one of the NBA’s most visible players, with a $90 million Nike sponsorship contract. He co-captains the US Olympic team, and has been an NBA All-Star every season since joining the Cleveland Cavaliers direct from high school as the league’s overall No. 1 pick.

Said James:

“Biking is an extremely important part of my training routine, and I like to invest in what I know.”

Cannondale’s CEO:

“LeBron is an astute entrepreneur and investor who recognizes the quality of our products and value of our business, and he will certainly extend the awareness of the benefits of cycling to more people.”

Cannondale went through a Chapter 11 reorganization in 2003, when it was purchased by Pegasus Partners. They’re sponsoring Liquigas this year, after years sponsoring Saeco during the Mario Cipollini years.

Love to see LeBron’s frame. Back around 1990, I was in a local shop that carried Serrotta, and noticed a bizarre frame: It looked like about a 68 cm seat tube with a 60 cm or so top tube. I asked one of the employees what it was doing on the floor, since I was sure it couldn’t be a stock frame. He said it had just been built up, and was waiting on its owner, Kevin Willis of the Atlanta Hawks. And, of course, Bill Walton rode throughout his career, and still does today.

Also:

Cannondale Community | LeBron James buys a stake in Cannondale

Commentary: Make Seattle a world-class biking city

Writing for the Seattle PI, guest columnist Lynne M. Baab hopes, “Seattle continues to encourage bicycling because of the health, environmental and quality of life benefits when lots of people bike,” and shares her experiences in Copenhagen. Her experiences are like many cyclists that travel abroad and discover a different world. We found cities of bikes in Spain and Jason was amazed by Copenhagen and all the bikes of all types, mostly utility. In Santa Barbara, there are cyclists everywhere.

Lynne’s article also stirs up old debates about cars and bikes and roads by cranks on both sides. So, we’ve discussed this before and it’s always a good topic. What does Seattle need to do?

$50 prize purse and a free piercing: Mark V’s time trial

tampa%20tt.jpgContinuing on my vacation in Florida, one of my goals was to participate in a bike race. Keeping in mind my other social goals (one of them visiting a girl in South Carolina) and the fact that my convertible road/track travel bike is without spare shifters or derailleurs, I was limited to finding a time trial within a few hours of Gainesville on the Saturday before I left for Hilton Head Island. Set up as a fixed gear with a front brake only, my bike would be regulated out of mass start criteriums and road races. But it just so happened that there was a 7-mile time trial in Tampa that weekend (I hoped that officials wouldn’t want to argue about legality of having just a front brake, though I believe it is technically okay for fixies in time trials).

Electric Bike at the Hemp Store

Electric Bike at the Hemp Store

The Santa Barbara experience Electric Bike at the Hemp Store

Originally uploaded by Hugger Industries.

Road Bike Action Arrives

Just in time for the trip to Santa Barbara, Road Bike Action arrives! Bonus while reading it on the plane, there’s a cool sites link to us. Very nice and great to see a road-specific mag back. It’s a good issue with an article on the Portland scene and women’s racing.

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